Posted by FN Editor | 3 years ago | 1,136 times
Chooya, an Aba-based eCommerce Startup digitizing word-of-mouth marketing for African businesses and consumers, today announced funding of $950,000 in cash and program support from Entrepreneurship World Cup.
As one of the top 100 EWC finalists chosen from 200,000 participants spread across 200 countries, Chooya benefits from the over $75M service support from Misk Global Forum, Global Entrepreneurship Network (GEN), and other world-class partners.
Chooya will plow the resources into product development, marketing and human resources to reach businesses (local and online) struggling with new customer acquisition to help them digitize word-of-mouth marketing and grow their sales.
By default, for any business to reach new customers and grow their sales they have to engage in marketing. Unfortunately, currently available channels do not provide an easy or budget friendly way to automate word-of-mouth marketing which by research is the most effective type of marketing.
Chooya’s word-of-mouth mobile solution called "addds" plans to target 5,000 businesses by Q3, 2022 and help them boost sales by 3x.
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